Clinical trials are vital to supporting the development pipeline for drugs, biologics and medical devices. They also make up a significant portion of research and development costs—in the US alone, clinical trials account for nearly 40% of pharmaceutical research budgets. Patient recruitment accounts for nearly 25% of overall trial costs. Engaging patients throughout the enrollment process is critical to managing the costs of trials.

Unfortunately, as patients move from pre-screening to screening and physical screening and beyond, demands on patient time and commitment increase. This can lead to qualified patients leaving the clinical trial as questions arise and the practical matters of participating begin to appear burdensome: How will I get time off from work? How will I get transportation to appointments? Who will pay for childcare if it’s needed?